About Us

Dynamic. Dedicated. Discreet. 

Our goal is to always maximize our seller’s profit. Using our team’s extensive background in marketing and design we do just that,
time and time again, by focusing on both high level campaigns
and effective home preparation.

By leveraging your home’s architectural style, special characteristics and location, we’ll create a unique brand and market your home to the right demographic of buyers. We pride ourselves in generating sophisticated marketing materials that ensure your property stands out from its competition and exploits every multimedia outlet available. With Carolwood Estates behind us, our reach extends beyond local house hunters to include international buyers.

In addition to well-polished marketing, our services encompass every aspect of home design and sale preparation. Whether it is staging, painting, remodeling a bathroom, or just removing clutter, we have an outstanding team of specialists and contractors that will get your home looking its best before it goes on to the market. Our hands-on approach and personal attention to every detail along the way continues to be a key factor in our success. Our proven ability to take innovative outside-the-box approaches, coupled with our market knowledge and negotiating experience is what truly sets us apart from the rest.

 

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Meet Alphonso

Broker Associate

Born and raised in Los Angeles, native Alphonso Lascano has built a distinguished career at the intersection of luxury real estate and interior design. With over 25 years of experience, more than 800 transactions, and career sales exceeding $2.3 billion to date, Alphonso has built a reputation as one of the city’s top luxury specialists, bringing a rare combination of market expertise, design vision, and strategic execution to every transaction.

A graduate of the University of Southern California with a degree in Business and Real Estate Development, Alphonso developed an early understanding of the importance of client service, precision, and presentation—qualities that continue to define his approach today. His background as both a broker and interior designer allows him to see opportunities where others do not, consistently repositioning and elevating properties to maximize value.

Known as a high-level strategic negotiator, Alphonso is particularly sought after for his niche expertise in successfully selling properties that previously failed to transact. His ability to reframe pricing, presentation, and marketing strategies has proven invaluable in achieving results where others could not.

From Pasadena, Hollywood, Glendale, Sherman Oaks, Beverly Hills, Bel Aire, West Los Angeles, Brentwood, Santa Monica, the Palisades to Malibu, Alphonso represents a sophisticated clientele that includes entertainment industry figures, high-net-worth individuals, and international investors. His creative, forward-thinking approach—paired with an unwavering commitment to integrity—has solidified his standing as one of Los Angeles’ most respected and results-driven real estate professionals.

 


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Meet Bjorn

Luxury Real Estate Advisor

Bjorn is a distinguished real estate professional specializing in the representation of luxury properties and residential real estate across Beverly Hills, Bel-Air, Pacific Palisades, Malibu, Brentwood, Santa Monica, Hollywood Hills, and West Hollywood. Renowned for his direct, honest, and results-oriented approach, Bjorn excels in efficiently valuing, marketing, and executing the sale and purchase of properties.

At his previous brokerage, Bjorn set the record for the highest unit sales volume for four consecutive years. In 2025, his sales volume surpassed $400 million, further solidifying his standing as one of Carolwood Estates’ top-producing agents. To date, his career sales have exceeded $2.3 billion, a testament to his consistent success and leadership within the industry.

Featured in global and local press including Architectural Digest, The Real Deal, Robb Report, The Wall Street Journal, Mansion Global, Forbes, Los Angeles Times, Yahoo Finance, and local publications such as Santa Monica Daily Press and DIGS Magazine

Bjorn's dedication to helping his community and clients is integral to his work. For him, real estate is not just a job but a way of life. His mission is to help others find their niche and achieve their goals and dreams, a commitment reflected in the trust his clients place in him and his continued success in the real estate market.


What Our Clients Have to Say...

Seller

Seller

Alphonso was introduced to us through a trusted referral and it couldn't have worked out any better! He did a fantastic job helping us navigate each step of the process cosmetic touch-ups, staging, photographers (2), showings, ...
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Seller

Seller

Bjorn recently sold my home, and I couldn't be happier. From the first day to the last, he covered all the bases while understanding that this would be a big change for me and my family. He invested both time and money and alwa...
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Buyer

Buyer

We had a wonderful experience working with Bjorn and his team, both in purchasing our new home, as well as renting out our old home. Bjorn is a dedicated, knowledgeable, and trustworthy real estate agent and advisor, and we app...
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Oriana N.

Oriana N.

Absolutely loved working with Bjorn. He was a true delight from start to finish. Nothing but professional and incredibly attentive throughout the entire process. We know we weren't his only clients but felt like we were because...
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Seller

Seller

I'll be honest, I was hard to get a hold of at first. My home had expired after failing to sell by my previous agent, so I had been getting calls from what felt like every agent in town. Thankfully Joe kept calling because I fi...
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Buyer | Seller

Buyer | Seller

Honest, trustworthy, and very personable! For Bjorn, it didn't matter that our deal was not the" biggest". For him, it was about the thrill of making a deal and maximizing our value in renting our home. Bjorn has also been my n...
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Danny A.

Danny A.

Alphonso, not only helped us with the sale of our home but helped us with the purchase of our new home including dealing with 2 very difficult opposing agents! His knowledge of real estate and responsiveness is incredible. But ...
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Jason G.

Jason G.

We worked with Bjorn on selling our West LA condo and had a great experience. Bjorn and his team were fully locked in, responsive to our questions, and proactive in giving us the advice to maximize the value of our sale. We rec...
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Jessica F.

Jessica F.

Alphonso is very organized and detailed. He follows through with everything in an exceptional manner. We were fortunate enough to use him for a 3rd time sale. He put lots of work and energy into selling our condominium and we a...
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Nico D.

Nico D.

Bjorn and his team went above and beyond to assist with the purchase of our first property. Bjorn negotiated diligently to secure us an incredible deal. He is always available to offer guidance and expertise as a trusted resour...
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Seller

Seller

I can highly recommend Alphonso and his team for selling your home. He showed commitment to my schedule to put the house on the market, insight on how to improve the flow and look of my house, and dedication showing the house t...
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Greg S.

Greg S.

Beyond being a pleasure to work with, Bjorn delivers results. He positioned us to win out in a multiple offer melee (17 offers!) He can also position you to make that prevailing offer. He is an expert at analyzing the lay of th...
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Felix

Felix

Thank you Alphonso you’re one the best Realtors® I’ve done business with. You sure made the selling experience of my home nice and easy. I would definitely recommend Alphonso and call him next time I’m selling or buying a home....
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Delarosa

Delarosa

Bjorn guided my family through a complex transaction with attentiveness, education, and the best advice from start to finish. As an agent, Bjorn was extremely honest and open with his informed perspective, always looking out fo...
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Buyer

Buyer

Alphonso is simply the best. He is diligent, communicative, honest, and trustworthy. He is extremely knowledgeable and his skills helped us sell our home in no time and reel in an offer above asking. We have used him for buying...
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Bianca

Bianca

Alphonso sold our home when other agents didn't. That was the promise he made when we interviewed him and he brought in the perfect buyer with an all-cash offer during COVID! Ours was not an easy house to sell, but Alphonso sol...
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Tremol E.

Tremol E.

Joe is so full of knowledge when it comes to the L.A. market! He really listens to what you are looking for in a property and is great at finding it. He's a really genuine and kind person too. We really enjoyed working with him!
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Ciara G.

Ciara G.

Joe was a delight to work with, he was always responsive, communicated everything thoroughly, and was very involved in every step. Joe was a true friend throughout the process, and still is! Thank you, Joe!
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Seller

Seller

Nobody else could have made this deal happen for us to live in our dream home. He sold our current house quickly and brought us our new house. We are very lucky we got to use him.
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Katherine C.

Katherine C.

Alphonso was an excellent agent to work with. He and his team were very responsive, supportive, and patient. They helped us through every step of the difficult selling process!
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Invest in Your Lifestyle.

Your Luxury Real Estate Specialists dedicated to the art of fine living with premier luxury real estate firm in Beverly Hills, with a focus on Westside LA. Contact us today!