Today, 80% of buyers are looking to the Internet to preview the homes they are interested in. Before even seeing the property, buyers will make their judgments based off the way the house is marketed. Knowing how important digital marketing is, agents are now turning to new and creative ways to promote their listings.
According to Jessica Cumberbatch of the Huffington Post, John Legend’s Hollywood Hills home is hitting the market with a two-minute music video that shows the house in a unique and charming fashion. Although John Legend did not score the music himself, this video represents one of the new and unique ways that properties can now be marketed to buyers.
